Daniel Priestley | Business and Product Strategy Masterclass

"Businesses don't make money, product ecosystems do."


Knowing what you are passionate about is not enough to make money in business. Having a product is not enough either. If you want to make money from your business you need to have an elegant "Ascending Transaction Model".

Most small businesses make the mistake of having just one core product or service that they try to sell.

The Accountant sells accounting. The Lawyer sells legal services. The Plumber comes and does your plumbing. Right? Wong!

This is not how great businesses operate at all. This is a surefire way to keep your business small and unprofitable.

Great businesses have several products that all serve a unique purpose. When structured correctly we call this system an Ascending Transaction Model.

THIS STRATEGY WEEKEND IS GOING TO INTRODUCE YOU TO FOUR TYPES OF PRODUCTS:

PRODUCTS THAT SELL
Gifts: Free products that you can give away without any strings attached.
Products for Prospects: These products serve as a great first step for people to try you out.

PRODUCTS THAT DELIVER VALUE
Core Offering: This is what you will become renowned for.
Logical Next Steps: These are products that are perfect for you to offer to your existing clients.

Each of these four types of products have rules that you must follow if you want them to succeed. If you follow these product creation rules you will have a strategic business that’s geared up to succeed.

It's also important that you learn how each of these products connects to the next. Each product has “glue” that connects it to the next so customers delightfully flow from one product to the next.

ASCENDING TRANSACTION MODELS PRODUCE SERIOUS RESULTS

Apple Inc recently posted one of the largest profit reports in history and it’s no surprise they have a product ecosystem in place that serves as an Ascending Transaction Model.

For example, Apple offers iTunes for free as a gift, a customer might then buy an iPod Nano, then a MacBook, and then Apple Care.

In the same way, you can offer a free product to potential clients, a low cost product for interested prospects and then your core offer.

A well constructed product ecosystem is designed to build relationships and maximise opportunities for your business.

WHAT IS COVERED IN THIS MASTERCLASS:

  • How to construct YOUR product ecosystem.
  • The 12 rules for your products
  • The joining “glue” that links one product to the next.
  • The key to creating products that people want.
  • How much to give away for free and how much to charge for your IP.
  • How to create products that are desirable and credible.
  • How to unpack your product method.
  • How to scale your business through licensing, franchising and systems.
  • How to increase the valuation of your business through products.

We're moving into strange times. People expect a lot for free, they take longer than ever to buy goods and conduct more research than ever before trusting your brand. It’s more important than ever to get your product strategy right.

What others are saying about the Product Creation Masterclass ...

What are the dates? ...

  • 2 x Masterclass Days: 28th Feb & 1st March 2013 (9:30am - 5:30pm)

Where? ...

  • Central London Venue

Book now to reserve your place, as seating is limited.

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