"Businesses don't make money, product ecosystems do."
Knowing what you are passionate about is not enough to make money in business. Having a product is not enough either. If you want to make money from your business you need to have an elegant "Ascending Transaction Model".
Most small businesses make the mistake of having just one core product or service that they try to sell.
The Accountant sells accounting. The Lawyer sells legal services. The Plumber comes and does your plumbing. Right? Wong!
This is not how great businesses operate at all. This is a surefire way to keep your business small and unprofitable.
Great businesses have several products that all serve a unique purpose. When structured correctly we call this system an Ascending Transaction Model.
THIS STRATEGY WEEKEND IS GOING TO INTRODUCE YOU TO FOUR TYPES OF PRODUCTS:
PRODUCTS THAT SELL
PRODUCTS THAT DELIVER VALUE
Each of these four types of products have rules that you must follow if you want them to succeed. If you follow these product creation rules you will have a strategic business that’s geared up to succeed.
It's also important that you learn how each of these products connects to the next. Each product has “glue” that connects it to the next so customers delightfully flow from one product to the next.
ASCENDING TRANSACTION MODELS PRODUCE SERIOUS RESULTS
Apple Inc recently posted one of the largest profit reports in history and it’s no surprise they have a product ecosystem in place that serves as an Ascending Transaction Model.
For example, Apple offers iTunes for free as a gift, a customer might then buy an iPod Nano, then a MacBook, and then Apple Care.
In the same way, you can offer a free product to potential clients, a low cost product for interested prospects and then your core offer.
A well constructed product ecosystem is designed to build relationships and maximise opportunities for your business.
WHAT IS COVERED IN THIS MASTERCLASS:
We're moving into strange times. People expect a lot for free, they take longer than ever to buy goods and conduct more research than ever before trusting your brand. It’s more important than ever to get your product strategy right.
What others are saying about the Product Creation Masterclass ...
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Book now to reserve your place, as seating is limited.