In 1998, Mike Harris had an idea for an “Internet Only Bank”. He figured that the internet could be a great place to do your banking without having to go into a branch and see a teller.

But it wasn’t received well, not even by his closest advisor. Mike’s wife Sue joined the opposition “The internet will never work for banking, it’s slow, unreliable and impersonal.” she said.

Rather than getting discouraged, Mike used her feedback to help construct the “Egg Brand Promise”.

Mike realised that Egg had to be known as fast, reliable, friendly and personal if it was going to make sense for customers.

It was the critics who actually helped Mike to build the worlds first internet bank and get it right. Egg grew from nothing to a valuation of £1.3Billion in just 3 years.

Mike Harris has built 3 multi-billion pound businesses in his career and each time he says that it was vital to get the brand right before the growth and success could occur.

When he takes the stage at “Expand Your Brand” he will be sharing the three key ideas that has led to billions of pounds in value that started as nothing more than an idea.

Mike is one of 10 speakers at “Expand Your Brand” who has achieved staggering success and who wants to share the key things he learned along the way.

At this event you will also be hearing from a man who has created over 150 “brand enhancing” products, a woman who’s brand goes out to 250M people a year now, a 19 year old who’s sold 50,000+ books and a woman who built a £20M business starting with nothing more than her frustrations. Click here to find out more >>>