Taking a £20Million holiday.
Posted by Daniel Priestley | Posted in Uncategorized | Posted on 03-03-2010
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Wouldn’t a nice long holiday be great? Especially if it turned out to be worth a whopping £20Million!
For Deirdre Bounds that is exactly what happened. After taking time out to do a gap year holiday she arrived back to England without a penny in the middle of winter.
Stuck in Leads, sharing a tiny bed-sit apartment, Deirdre couldn’t stop thinking about how wonderful it was to be free in the big wide world, and how terrible it was to be stuck freezing Midlands.
So she started i-to-i Travel, a business she hoped would encourage a few teenager to travel abroad on the best gap year holiday ever.
Deirdre was starting with nothing, but she imagined her brand would one day be the market leader in “ethical travel”.
Ten years later, Deirdre’s company had offices on 4 continents and was the biggest Gap Year Travel Business in the world… And her share was valued at £20Million!
i-to-i was sending tens of thousands of teenagers around the world teaching english, building schools, working in wildlife parks and supporting charities.
In just 10 years, Deirdre Bounds had started with nothing more than an idea and ended up setting thousands of teenagers free in the world.
Creating a powerful brand doesn’t just make you rich, it can also make the world richer and for that reason alone it’s worth getting right.
Dierdre Bounds is just 1 of the 10 speakers you will experience at “Expand Your Brand” on March 20-21. You won’t need to travel to Africa, it’s happening right here in London and tickets are half price through this link (note: only 8 tickets are left at £59 and they are due to increase tomorrow):
http://www.triumphantevents.co.uk/?unlock=1348-f4vnzqd3gzuw85qh3dc9tpm8
Deirdre Bound’s story isn’t just inspirational, she will be slowing it down and giving the exact things she did in the early days that enabled her to expand so rapidly. You simply won’t want to miss her presentation. Register today >>>







