The budget has been announced and the government has made a commitment to make Britain the best place to “start, grow and finance” an enterprise.

There’s a reduction in company tax, an increase in entrepreneurs relief and over 20 new enterprise zones. There’s incentives to take on an apprentice and greater opportunities for SME’s to bid for Government contracts.

While I’m sure you will agree with some of the policies and disagree with others, it’s a good thing for the Government to be prioritising the role of small business. After all, small businesses are creating more jobs and more growth than big businesses.

Of course if the government really wanted to support small businesses they would send everyone in the country to our event on Saturday – “Become A Key Person of Influence” – to learn how to Pitch, Publish, Productise, Profile and Partner their way to growth and success

Unfortunately … even if they wanted to implement this policy they couldn’t; there are only 30 tickets remaining. Luckily, you won’t need to cut your budget to get a ticket, you can get a Click here >>

Let me hit you with some amazing statistics we discovered this week …

• The top 5% of income earners in the UK make over 40% of the income.
• Just 6% of companies are creating 50% of the new jobs in the UK.
• A person who is in the top 25% earns one fifth as much as a person in the top 1%
• In the UK an average CEO earns in a day what an average worker earns in a month.

I’m not going to talk about whether this is right or wrong or if it should change. The point is that when it comes to sheer earning power, all the money moves to “Key People of Influence”. It’s a small group of top performers in any industry that scoop the pool.

Even making the move from being in the top 15% to the top 10% is statistically worth an extra 50% more money to you!

Repositioning yourself as a Key Person of Influence in your industry will be the most rewarding thing you do this year both financially and in terms of personal achievement.

Note: These stats came from Wikipedia under the headings “Income in the UK” and “Executive Pay” and also from http://www.statistics.gov.uk

What is a “Key Person”?
In any industry there are “Key People”

• Their names come up in conversation … for all the right reasons
• They attract a lot of opportunities … the right sort
• They earn a lot more money than most people … and it isn’t a struggle
• They can make something successful if they are involved … and people know it

How do you become a “Key Person”… fast?
It’s surprisingly easy to become recognised as a Key Person is you follow these steps…

1. You need to know your niche and your micro-niche
It’s not enough to have a niche. You need a niche within a niche. When you have that, you tend to answer the question “what do you do?” with a lot more authority and power.

A niche is “Bodybuilding” a micro-niche is “Vegetarian Bodybuilding” or “12 Week Transformations” or “Christian Bodybuilding within the M25″. When you know exactly the specific game that you’re playing you don’t just make more money, you also have more fun and see more rewards.

Note: Mike Harris will discuss this in more detail at “Becoming a Key Person of Influence” on 26th March.

2. You need a book
This isn’t hard. It will take you 6 months (tops) from the day you sit and jot down your concept to the day you open up a brown box full of books with your face on them.

These days you can publish very short runs of books (you could start by ordering 20 copies of your book) and it’s easy to get it up on Amazon. A few shining reviews (from people who share the same names of people who frequent your dinner parties) and all of a sudden your a published author with global distribution.

Note: Mindy Gibbins-Klein will discuss this in more detail at “Becoming a Key Person of Influence” on 26th March.

3. You need to turn your skill-set into an Asset and Productise
Not difficult either. A day with a voice recorder (and no kids in the background), a few quid spent with an audio guy to “top and tail” it and then it’s ready for manufacture.

You’ll spend about £1 per copy for a boxed CD or DVD and once again you can order it in small quantities. Now you can provide value to people all over the world. A good CD or DVD kit can sell for £29 – £129 depending on the content. br />

Note: Darren Shirrlaw will discuss this in more detail at “Becoming a Key Person of Influence” on 26th March.

4. You need to ‘Google well’
Provided your name isn’t Mark Chan this isn’t as challenging as you think either (and even if it is, it’s not nearly impossible). If you take 2 days of focused effort you can set up a great Facebook club, Ecademy Group and Ning Forum.

You can have a social-network profile on a dozen sites, a twitter account with 400+ followers and a dozen blogs. With all that in place you are going to sky-rocket up the Google listings. Staying there will require you to be diligent but if you are organised, that can take less than 30 minutes a day (and it could be done from your iPhone in the back of a cab).

Note: Penny Power will discuss this in more detail at “Becoming a Key Person of Influence” on 26th March.

5. You need to nurture Joint Ventures and Partnerships with other people in your industry
Once you have refined your pitch, become a published author, productised your knowledge into assets and have sorted out your social media, it’s time to leverage your knowledge even further into Joint Ventures. This is when you truly start to become a Key Person of Influence in your industry. The more JV’s you do with people in your industry, the more influence you have and the more opportunities come your way.

Note: Steve Bolton will discuss this in more detail at “Becoming a Key Person of Influence” on 26th March.

Now you have these four things in place, sit back and watch what happens to your life. People will ask you to speak at events, you will be referred to as an ‘expert’ or ‘well connected’, you will get focused opportunities coming your way and just like Daisy the Cow, you will be ‘out standing’ in your field!

I Hope that was useful. It’s just one of the running themes we will discuss at “Becoming a Key Person of Influence” this weekend. The last remaining tickets are still available if you book today >>>